The Government has firmly positioned the development industry as the saviour of this potential economic crisis. But in so doing, do they, perhaps unwittingly further reinforce the negative connotations of the industry as fat cat money makers? We know that development is about so much more than simply stimulating or delivering economic opportunity, so how can we change perceptions and the conversation? How can we tackle our UK wide reputation better to ensure these are reflected in the public’s view, politics, the mass press, etc? We bring together Daisy Powell-Chandler, The Reputation Coach; Tony Cosgrove, Masgroves; Matt Bell, Grosvenor; and our very own Business Development Director, Jenni Montgomery and Partner, Robin Shepherd (chair) to discuss.